Füm - The Good Habit™
Freedom from smoke, nicotine and toxins
from smoke, nicotine and toxins
Real Results
Rated 2.1x More Effective
Trusted by Experts
Clinically Studied, Lab Tested
Cost Efficient
1/3 Cost of Your Bad Habit
World's first
FLAVORED
AIR DEVICE
Award winning
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It's Just Air.
Zero nicotine, vapor
or batteries.
Natural
Hint of light and
refreshing flavors
Weighted
Perfectly weighted
for quality comfort
Airflow
Control adjustable
air resistance
Fidget
Made to fidget for
calming tension
As heard on pods
1M+ SOLD
1M+ SOLD
Journey Pack
Your journey begins here
Best Seller
Everything Pack
FÜM Prominent + 11 flavors + more
Cores Club
Subscribe and save 30%
New
Toppers
Softer, warmer mouthpiece
FAN FAV
FÜM Base
Weighted, magnetic stand
Best Seller
FÜM Solano
Walnut and black onyx
FAN FAV
FÜM Prominent
Maple and stainless
Best Seller
Everything Pack
FÜM Prominent + 11 flavors + more
Shop all
Explore the whole collection!
Flavor cores
What's your
flavor?
"The best flavour I've tried so far! Very satisfyingly minty 😊 "
Jessie M.
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Ontario
Savoury
Throat hit
Sweetness
Safety.
Built on standards.
Being the first comes with the privilege of responsibility. We are setting the highest standards for the research, testing and manufacturing of Flavored Air.
3
Studies
Complete
3
Studies
Underway
13
Studies
Planned
¹ Completed studies were done in a double-blind, randomized, placebo-controlled clinical trial assessing 30 healthy adults over the course of 3 months.
The Science
Recommended
by world class
Doctors
“The experience was similar enough to replace the ritual behavior, but different enough that I wasn’t constantly reminded of what I was missing. As a doctor, I can’t say that any particular strategy, technique, medicine, or surgery is going to work for every patient but I've seen incredible results myself.
Patrick Beeman, MD 1
FÜM Partner
1Dr. Beeman is board-certified addiction medicine physician, medical educator, and writer. He has served as the Director of Content for COMQUEST and has helped a number of students achieve admission to medical school as an advisor.
The Science
Recommended
by world class
Doctors
“The experience was similar enough to replace the ritual behavior, but different enough that I wasn’t constantly reminded of what I was missing. As a doctor, I can’t say that any particular strategy, technique, medicine, or surgery is going to work for every patient but I've seen incredible results myself.
Patrick Beeman, MD 1
FÜM Partner
1Dr. Beeman is board-certified addiction medicine physician, medical educator, and writer. He has served as the Director of Content for COMQUEST and has helped a number of students achieve admission to medical school as an advisor.
4.3
Showing 5 star reviews
Dr. Karuna Manandhar
Verified clinician
Activates familiar brain signals to help curb bad habits
After smoking for an extended period of time, some people may find they are stuck with patterns that are hard to break. That’s why I recommend the Journey Pack from Füm, as it can give the hands and mouth something to do. The goal is to cue familiar brain signals but to do it in a healthy way without exposure to harmful vapor. This may provide a sense of relief and comfort for people trying to breaking long-time patterns. Overall, I see this as a promising tool for both lifestyle and behavioral transitions.†
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Breaks patternsBrain cuesBehavioral transition
Ana Gilman, NP
Verified clinician
Supportive tool for people struggling with physical urges
Cravings can be chemical but they can also be tied to sensations and movements. For example, smoking cigarettes can created learned physical habits, like reaching for a cigarette when restless or stressed. Smokers may find they unconsciously repeat these same motions, even after they quite smoking. Füm may help with this by engaging muscles in common problem areas, which may help patients avoid repetitive triggers. While the motions may be similar, I appreciate that the flavor cores are nicotine free and made from plant compounds, making them much safer for regular use.†
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Aids nervousnessGood habitsSafe ingredients
Sabeena Faiz, NP
Verified clinician
Encourages healthier lifestyle choices using mirrored behaviors
I appreciate how Füm can support patients as they develop better habits. The barrel is designed to mirror hand-to-mouth gestures that can help redirect learned behaviors or physical urges. I like that the flavored air provides some sensory stimulation and encourages controlled breathing, which can itself help manage stress. Altogether, these things may allow the brain to more easily shift attention during moments of stress or temptation. Over time, I do believe that Füm can be a very helpful tool, especially when struggling to change old habits or maintain new healthy routines.†
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Redirect urgesControlled breathingHealthy routines
†This clinician wants to clarify that larger-scale research to support their product claims is still developing.
You asked.
We answered.
What does flavored air taste like?
If you're used to vapor, FÜM may not be as strong as you'd expect at first, but we also won't leave you in a hospital bed. FÜM can be compared to a herbal tea if vapor was compared to a sticky soda. Not as sweet, and a lot more natural.
How does FÜM work?
FÜM produces no smoke or vapor, just delicious flavored air.
Physiology shows stopping a bad habit cold turkey is very hard on your brain. FÜM works by replacing your hand-to-mouth fixation, calming nervous tension through fidgeting, and distracting you from your bad habit with delicious flavor.
How long do Flavor Cores last?
Each Core pack contains 3 Cores, providing 10+ days of peak flavor. The Complete Cores Pack, available with a lifetime device, comes with enough Cores to last you approximately 3.5 months.
How often can I use FÜM?
As often as you like. Please Note: if FÜM is negatively affecting you please stop and contact your physician.
Is FÜM safe?
Yes, multiple 3rd party toxicology reports & studies have been done on the inhalation and digestion of the plant compounds we use in our Cores, and we are committed to always be funding more.
Is FÜM FDA-approved?
FÜM is fully FDA-compliant. While the FDA does not actually approve supplement and food-grade products, only drugs, we will always go above and beyond with safety.
What are cores made of?
FÜM cores are made with natural and artificial food grade ingredients infused into a medical-grade fiber core. Every flavor is third-party tested for quality and safety.
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